Wordmark logo definition download#

When creating official documents on behalf of the university.When a communication is targeting a specific science and technology related audience.When communicating with audiences that are specifically interested in our programs dealing with science and technology.Reasons to use the official name wordmark include: The block I is the heart of our brand at the University of Illinois. The primary wordmark may be used with the official name “of Science and Technology”. The power of a strong brand is that it imprints itself on the publics conscious. If a reverse version is desired, please change spot color to white.)

Wordmark logo definition download#

NO OTHER LOGOS, SYMBOLS OR TYPE TREATMENTS should be developed or used by colleges, departments, divisions, units, centers or institutes as they distract from the emphasis and identity of the university. The primary wordmarks are the preferred version and can be recognized with the one-line format. (Please note, wordmarks for download are vector PDFs appropriate for all digital and print uses. Monograms are often made by combining the initials of an individual or a company, and may be used as recognizable symbols or logos.' This is definition from Wikipedia. 'A monogram is a motif made by overlapping or combining two or more letters or other graphemes to form one symbol. Instead, the university-created digital file should be used. Text logo is also rendered as monogram logo or wordmark logo. The Iowa State University wordmark and its configurations detailed in these guidelines are the only acceptable graphic identification for the university and its colleges, units, institutes, or centers. Do not attempt to typeset or recreate the wordmark.